Course Overview
Become a confident communicator by learning how to apply solutions for marketing and communications situations in various business contexts. You will develop a range of specialist marketing skills and other broad business skills that will allow you to function effectively in a marketing industry setting.
If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster.
Who's It For?
This course is perfect for you if you are creative, technologically savvy, and want to start a career in marketing and communication. Designed for beginners, this course will take you through the basics, before helping you master the more advanced practices of both traditional and digital marketing and communications.
Job Outcomes
Potential career outcomes could include:
- Advertising Account Coordinator
- Analyst
- Assistant Account Manager (Advertising)
- Assistant Advertising Account Planner
- Community Relations Team Leader (Local Government)
- Copywriter
- Direct Marketing Officer
- Market Research Assistant
- Marketing Coordinator
- Marketing Officer
- Media Assistant
- Media Planner
- Promotions Assistant Manager
- Public Relations Officer
- Sales Administrator
What You'll Learn
- Learn to develop and apply knowledge of communication
- Learn to apply digital solutions to work processes
- Learn to write complex documents
- Learn to articulate, present and debate ideas and make presentations
- Learn to analyse consumer behaviour, assess marketing opportunities and undertake marketing activities
- Learn to apply marketing communication across a convergent industry
- Learn to develop a social media strategy
- Learn to market new business ventures
- Learn to build and maintain business relationships
Recognition
Study Method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Duration and Study Load
- Maximum 24 months
- 17 hours of recommended study per week
Delivery
Study online and enjoy the flexibility of fitting your learning around your life. There are no classrooms, all you have to do is login to access your learning materials and make your way through the course at a pace that suits you.
Entry Requirements
There are no mandated education entry requirements for this qualification, per the CHC Community Services Training Package.
Students must be 18 years of age to enrol in this course.
It is also recommended that students:
- Have language, literacy and numeracy skills that ensure the ability to read and comprehend complex information.
- Have completed a qualification at Certificate IV level or higher, or
- Achieve an ACSF Level 4
- Have access to a modern computer with high-speed internet.
- Have access to Microsoft Office or equivalent
- Have basic computing skills, including the ability to make a short video.
Course Features
- Delivered 100% online with online learning platform Open Space
- Take a step up from an entry-level business or marketing role with a broad range of knowledge and skills
- Learn basic marketing concepts to understand consumer behaviour, leadership skills and relationship management
- Receive a 12-month affiliate membership with the Institute of Managers and Leaders
Recognition of Prior Learning
We understand that you may already have many skills and areas of expertise that you have obtained in different ways and these are recognised through our Recognition of Prior Learning (RPL) process.
Our Credit Transfer & Recognition of Prior Learning Policy, available in our website’s Key Student Information section, provides more information about our RPL process. Alternatively, you can contact an Enrolment Consultant to discuss your RPL options.
Assessment
- Multiple choice quiz
- Projects
- Role plays
- Video
- Written assessments
Subjects
About Open Colleges
Open Colleges puts you at the centre of everything we do. As an institution, we measure our success in the success of our students.
We have more than 125 years of experience in distance education, and this has given us the time to perfect the ways we deliver education and training to people across Australia. In the last decade alone, we’ve helped more than 450,000 students reach their potential.
We understand the needs of adult learners. That’s why we created OpenSpace, our world-class online learning platform that gives you complete flexibility and control to study whenever and wherever you are. OpenSpace provides you with access to learning resources, expert trainers and assessors, a superior support network and the opportunity to connect with other learners just like you.
Our nationally recognised courses could help you launch, change or accelerate your career. Now is the time to make your next move. With Open Colleges, everything could happen.
Open Colleges Pty Ltd is a Registered Training Organization (RTO 90796)