Course Overview
According to a recent study by Salesforce, 57% of marketing leaders stated that artificial intelligence is essential in helping them provide personalised experience for their customers.
This course will not only help you understand the AI technology stack, but also outline how your own specific skillset will change. For example, how to automatically optimise campaigns with the help of AI, how chatbots will be beneficial and how to get the most out of your marketing funnel. The future of marketing is here.
This course is all about using real world business examples to help you get a solid understanding of how to manage AI from a strategy and capability perspective. You will complete practical assignments throughout the course, design your own chatbot and build a business case on how to best implement AI in your area of work. 1:1 mentor sessions with experts will support you along the way to make connections and get personalised support.
What You'll Learn
- Understand what AI can do for marketers
- Design and test voice search marketing tactics
- Learn how to execute marketing automation systems
- Get up to speed with ad-tech and micro-location approaches
- Communicate the benefits of AI to stakeholders
- Leverage AI to create more efficient marketing campaigns
Study Method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Duration and Study Load
- 6 weeks
- Approximately 5-8 hours per week
Course Features
100% online – The freedom of online learning means you can study around your work and life commitments. It’s the same qualification but built around your schedule.
Real-world skills – Our courses and degrees are all about practical learning. Get job-ready skills you can actually apply or build a portfolio to show future employers.
Industry connected – We work closely with leading industry partners to make sure our courses are relevant for the future of work.
Network – Studying online doesn’t mean you are studying alone. You’ll join a powerful global network of peers, academics and industry experts.
Supported community – Take advantage of the team of RMIT Online staff who are there to help you along your journey.
RMIT credential – Your skills will be rigorously assessed and recognised by one of Australia’s most innovative and respected technology institutions, not to mention employers in the field.
Subjects
- The hype cycle
- Best practice use cases
- How does it go wrong?
- Machine and deep learning
- Internet of Things
- Augmented, Virtual and Mixed Reality
- Natural Language Processing
- Teaching AI to speak for your business
- Chatbots
- Search and email marketing
- Social media marketing
- Campaign optimisation and automation
- Identify key opportunities for deploying AI
- Marketing funnel optimisation with AI
- Marketing metrics for AI
- Reflection with peers
- Tap into industry experts
- Future exploration of emerging trends
About RMIT Online
A world-class education delivered 100% online.
RMIT University is a world leader in Art and Design, Architecture and the Built Environment, Engineering, Accounting and Finance, and Business and Management Studies. Ranked among the top 15 universities in Australia and 16th in the world for universities less than 50 years old, RMIT is known for being industry-led and producing exceptional career outcomes.
One of Australia’s original tertiary institutions, RMIT University has earned an international reputation for creating exceptional, employable and highly skilled graduates who want more out of their careers. We offer vocational, undergraduate and postgraduate programs across a broad range of disciplines, on-campus in Australia and around the world.
RMIT is now taking this excellence in work-connected learning online. Our new 100 per cent online, intensive postgraduate programs are designed for ambitious working professionals who are aiming high with their careers.
This carefully selected range of online programs brings together the academic rigour and industry connectivity of the on-campus versions and optimises them for the digital world. You’ll learn how to push the boundaries of what’s possible, create valuable connections and take your career into your own hands.
RMIT Online is Registered Training Organisation (RTO #3046)