Course Overview
Rapidly scale any business using social media marketing with the multi-award winning, 5-star rated Social Media Marketing Intensive.
Social Media College (SMC) helps business owners, marketing professionals, and freelancers/agency owners, to upskill in just 9 short weeks to turbocharge brand awareness, generate qualified leads and sell more.
“The best social media course” Paul Murphy – Digital Marketer & Verified Student
“Do it, you will not regret it!” Donna Harding – Small Business Owners and Verified Student
“Comprehensive, rapid upskilling at its best” Katrina Campbell – Growth and Marketing Consultant & Verified student
The Social Media Marketing Intensive is Australia’s number 1 program and winner of several major awards, demonstrating the quality of the training:
- Best Online Learning Model at LearnX Live
- Best Virtual Workshop Strategy at LearnX Live
- Best Blended Learning Solution at the AITD Excellence Awards
It teaches you the skills and knowledge to grow your business and career using the power of social media marketing. It’s a comprehensive, performance-focused learning experience, delivered by industry experts in an engaging and interactive format.
Whether you’re a start-up that’s just getting off the ground, or a large marketing team looking to put a rocket under your results, this course provides the ‘complete picture’ of social media marketing to deliver a step-change in your business performance.
SMC are so confident in their training they 100% guarantee it. As long as you complete the course, they offer a full refund at the end if you’re not happy – no questions asked.
“Great content! Great trainers! Great fun!” – Jacqui Beagle, Agency Owner & Verified Student
“Amazing course jam-packed with value” Cara Oliveri– Marketing Coordinator and Verified Student
“Beyond my expectations” – Caroline McGuigan, Business Owner & Verified Student
Who's It For?
Anyone wanting fast and comprehensive training in social media marketing to accelerate their business and career. Perfect for:
- Marketing professionals
- Entrepreneurs and business owners
- Social media freelancers and agency owners
- Career changers or job seekers
Job Outcomes
Potential career outcomes could include:
- Social Media Manager
- Performance Marketer
- Facebook Media Buyer
- Social Media Content Creator/Manager
- Digital Media Manager
- Social Media Coordinator/Analyst
- Community / Engagement Manager
- Social Media Strategist
- Digital Marketing Manager
What You'll Learn
Master all areas of social media marketing, including:
- Marketing and social media fundamentals
- Copywriting
- Websites and landing pages
- Email marketing
- Content creation
- Social media strategy
- Paid social media advertising
- Personal branding
- Measurement and data analysis
Dive deep into all the major platforms, such as Facebook, Instagram, LinkedIn, Twitter, and YouTube, as well as growing platforms like Pinterest, Snapchat, and TikTok.
SMC teaches you how to:
- Focus on one or two products and market to a defined niche
- Develop high converting web pages to maximise the post-click opportunity from social
- Grow your email list quickly and implement automated email sequences to nurture leads towards paying customers
- Select the right social media platforms for brand awareness, web traffic and lead generation
- Create highly engaging content, including imagery, podcasts, videos (including TikToks/Reels) or written blogs.
- Build a loyal and engaged social media community to encourage repeat purchases and online reviews
- Set up and master paid social media ads to rapidly scale your results
Study Method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
Duration and Study Load
- 9 weeks
Delivery
- 4.5 hours of course videos per week to watch at your own pace
- 1 x live 2-hour live online workshop each week
- Expert social media facilitator and mentors
- Dedicated WhatsApp group to interact and engage with the other students in your intake
- Optional implementation support for 1 YEAR in the form of daily group coaching sessions and 1-on-1 mentor calls
Entry Requirements
- No social media experience required – SMC caters for all skill levels, from newbie to experience marketers
- Intermediate language and literacy and numeracy skills
- Basic digital and computer skills
Course Features
Once enrolled, you will have immediate access to the Social Media College online platform for 1 year, which includes:
- All course videos and content
- Recording of the live online workshops
- Every SMC social media template, canvas, checklist, and planner
- Portal to submit your work for review
- Links to join the coaching sessions or book a 1-on-1 mentor call
- SMC’s directory of 3rd party resources (blogs, podcasts, reports, etc)
- Access to our online community of over 2,000 social media marketers
Assessment
- Number activities completed during the live online workshops to reinforce that week’s course videos
- You will develop a comprehensive social media marketing strategy for your organisation across the nine weeks, with support from the facilitator, course mentors and other students
- Optional 15-minute presentation of their strategy in the final week
Materials
- Computer (desktop or laptop) with webcam and microphone
- Strong internet connection
- Zoom
Testimonials
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"At first, I thought Facebook was broken, then I realised it was real. I started in February and by March we'd doubled our online sales. The time spent on social media marketing is paying off big time!"Nicky LudeFounder & Owner of Discount Landscaping Supplies
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"I’m building an in-demand agency that I can fit around my family. I made my investment back in the first month! I tell everyone about SMC. It’s a really great community."Erika BucktonFounder & Director of EKS and OH
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"The mentors were so friendly and approachable which I feel is very important in any learning experience. I would recommend this course to everyone as it gave me the tools and knowledge to implement in my workplace."Gracie CalderDigital Marketing Executive at Brew Fest
Subjects
About Social Media College
Social Media College is the market leader in social media education.
They partner with leading Colleges, TAFEs and Universities to deliver our cornerstone course, the Diploma of Social Media Marketing. Our partners include the Australian Marketing Institute, UTS, Swinburne University, and the Australian Institute of Management.
Social Media College also offers online short courses directly to individuals wanting a proven system for growth in the shortest possible timeframe.
Our Social Media Marketing Intensive Program, which combines education and coaching, won platinum awards at LearnX Live for Best Online Learning Model and Best Virtual Workshop Strategy, as well as Highly Commended for Best Blended Learning Solution at the AITD Excellence Awards.
Our vision is to empower learners to make an impact by harnessing the power and massive global reach of social media. We teach immediately applicable skills to ensure learners accelerate their careers and business.
With over 15,000 enrolments from 55 different countries, Social Media College are the best and most trusted source of education in social media marketing.